Services / Culture and Engagement
What if your team could tell you what is really going on?
Culture and engagement support for growing businesses: engagement surveys, team structure and a rhythm that sticks.
Based in Caterham, Surrey, and working across London, the South East and the UK.
Culture is not a poster or a values workshop. It is how feedback, decisions and priorities really move around your team. We listen first, then design the structure and rhythm that let your team run without everything coming back to you.
Rated 5.0 from 30 Google reviews. More than 30 businesses helped since 2020.
From £1,750
+ VAT. A fixed price, agreed before we start.
- Engagement survey
- Anonymous, designed around your team.
- Team Operating Blueprint
- Structure, roles, rhythm and who to hire next.
- Keep it going
- With ClarityLoop, our people platform partner.
Sound familiar?
- "I only hear about problems when someone hands in their notice."
- "Feedback here only happens when something has gone wrong."
- "Everyone is busy, but nobody sees the whole picture."
- "I want to step back, but everything still comes through me."
How it works
Listen, design, embed. Then listen again.
Most culture problems in a small business are not about values. They are about feedback that only arrives as correction, priorities nobody else can see and decisions that all wait for one person.
- 1
Listen
Hear what people will not say in a meeting
An anonymous engagement survey and short one-to-one conversations. You get themes and scores, never names.
- 2
Design
Build the structure around your goal
Who owns what, who decides what, how feedback and priorities work and who to hire next. Sized for where you are going, whether that is growth or an exit.
- 3
Embed
Run it as a 90-day pilot
A light rhythm introduced one habit at a time, then kept or dropped on the evidence. ClarityLoop can carry it day to day.
After the pilot, survey again and see what moved.
Three ways in
Start with the depth that fits
Each one is a fixed price, agreed before we start. All prices + VAT.
People and Team Systems Review
£1,750 + VAT
About 2 to 3 weeks
Clarity before you decide what, or who, comes next.
- A founder working session: who does what, where work gets stuck, what still depends on you
- An anonymous engagement survey for your team
- A review of your people documents, tools and meeting rhythm
- Findings: strengths, gaps, risks and what to fix first
- A recommendation on the role or support to bring in next
Where most founders start
Team Operating Blueprint
£2,950 + VAT
About 4 to 5 weeks
The review, plus a practical plan for how your team runs.
- Everything in the review, plus short one-to-one conversations
- A light team rhythm: weekly, monthly and quarterly
- Role clarity: who owns what and who decides what
- A simple feedback and performance framework
- Who to hire next, in what order, with role profiles
- A 90-day roadmap, run as a pilot
Values and Culture Review
£4,950 to £5,500 + VAT
About 6 to 8 weeks
The blueprint, plus a deeper look at values and motivation.
- Everything in the Team Operating Blueprint
- A ValueMatch values assessment for the team
- Interpretation by a qualified ValueMatch practitioner
- How your values show up in behaviours, rituals and leadership habits
After the review, support continues through a Retained HR Partner plan or at £650 a day + VAT, agreed first.
Our people platform partner
Keep the rhythm going with ClarityLoop
Good advice needs a system to stick, or it becomes another document in a folder. ClarityLoop is an AI-native people platform that brings feedback, one-to-ones, goals, reviews and engagement surveys into one place, in the flow of everyday work.
We design the rhythm and roll it out with your managers and team. ClarityLoop provides the software, the setup and the product support.
£5 a person a month, everything included, contracted directly with ClarityLoop.
Watch the ClarityLoop explainerVisit clarityloop.com
What If HR is a ClarityLoop partner. We may receive a partner fee from ClarityLoop, which does not change what you pay. UK Startup Awards 2026 winner, built in Scotland.
- Feedback and recognitionFeedback drafted from real work, and good work noticed.
- One-to-onesPrompts to prepare, and follow-ups that do not get lost.
- GoalsPriorities everyone can see, reviewed as you go.
- ReviewsPerformance reviews built from evidence, not memory.
- Engagement surveysPulse surveys to see whether the changes are landing.
- Manager supportHelp for managers to act earlier, not at review time.
What happened next
- Within a week: the operations lead promoted to Operations Manager, and a new Business Administrator role advertised
- Within a week: a 90-day roadmap announced to the team, who said they appreciated seeing the big picture
- Within four weeks: a strong candidate found for the Business Administrator role
Straight answers
Questions about culture and engagement
Can't see your question?
Ask us directly. We reply the same working day.
Book a free 20-minute callor email hello@whatifhr.co.uk
What does culture work involve?
Less than you might think, and nothing on a poster. Culture is how feedback, decisions and priorities really move around your team. We listen first, with an anonymous survey and short conversations, then design the structure and rhythm that fit your goals, and help you run it as a pilot so you keep only what works.
Is the engagement survey anonymous?
Yes. Responses are anonymous and reported as themes and average scores, never as individual answers. In a small team we group results so nobody can be identified from what they wrote.
Can we run just an engagement survey?
Yes. The survey is part of the People and Team Systems Review, and it can also run on its own. We design the questions around your business, run it and bring you the findings with what to do first. We price it after a short call.
Our team works across time zones, and most are contractors. Can this still work?
Yes. A recent Team Operating Blueprint we built was for a team across four time zones, most of them contractors. The rhythm was designed for that: written updates instead of extra calls, recorded company updates and a clear line on which channel is for what. Read the client story.
What is ValueMatch?
A values assessment based on the Spiral Dynamics model. It shows what motivates each person, how the team experiences its culture now, what it would prefer and how people respond under pressure. In the Values and Culture Review a qualified ValueMatch practitioner interprets the results, and we turn them into practical recommendations.
Do we have to use ClarityLoop?
No. The rhythm works with the tools you already have. ClarityLoop is there when you want feedback, one-to-ones, goals, reviews and pulse surveys in one place. You contract with ClarityLoop directly for the software, and we help you set up the rhythm around it.
What happens after the blueprint?
You can run it yourself, and many founders do. If you want help putting it in place, support continues through a Retained HR Partner plan or at £650 a day + VAT, agreed first. When the next hire is due, Recruitment Support picks it up.
Is this only for bigger companies?
No. It works from around five people upwards, and it is often most useful in a small team, where one founder is still holding everything together.
Good to know
Culture lives in the everyday decisions
Why unlimited holiday often means people take less, and how to share out the Christmas weeks fairly in a small team.
Connected services
Works well alongside
Culture work sets the direction. These keep it going.
- Ongoing HR supportRetained HR PartnerA named HR partner who helps you run the rhythm month to month.from £150 a month + VAT
- For the person leading itLeadership CoachingOne-to-one coaching for an owner or manager changing how they lead.Priced after a first conversation
- For the whole teamTrainingBespoke in-person sessions on feedback, communication and wellbeing.from £800 + VAT
Send us your what-ifs.
Twenty minutes, no charge. Tell us what is happening in your team and what you want it to look like in a year, and we will tell you where we would start.
What If HR prices + VAT, agreed before work starts. ClarityLoop software is contracted directly with ClarityLoop. What If HR Ltd. Surrey, London, South East England and remote UK.