top of page

Terms and Conditions

About our terms

These terms and conditions of use (Terms) explain how you may use this website and any of its content (Site). These Terms apply between What if HR Limited (we, us or our) and you, the person accessing or using the Site (you or your).

You should read these Terms carefully before using the Site. By using the Site, purchasing any of our Subscriptions, or otherwise indicating your consent, you agree to be bound by these Terms. If you do not agree with any of these Terms, you should stop using the Site immediately.

About us

We are What if HR Limited, a company registered in England and Wales under company registration number 12720633. Our registered office is at 21 Dunedin Drive, Caterham, England, CR3 6BA.

If you have any questions about the Site, please contact us by:

  • sending an email to,

  • our online chat on the website at any time; or

  • calling us on 07557982407  (our telephone lines are open 9 to 5, Monday to Friday)

Using the site

You agree that you are solely responsible for all costs and expenses you may incur in relation to your use of the Site or the purchase of any of our Bundles.

We make no promise that the Site is appropriate or available for use in locations outside of the UK. If you choose to access the Site from locations outside the UK, you acknowledge you do so at your own initiative and are responsible for compliance with local laws.

As a condition of your use of the Site, you agree not to:

  • misuse or attack our Site by knowingly introducing viruses, trojans, worms, logic bombs or any other material which is malicious or technologically harmful (such as by way of a denial-of-service attack);

  • attempt to gain unauthorised access to our Site, the server on which our Site is stored or any server, computer or database connected to our Site;

  • represent or suggest that we endorse any other business, product or service unless we have separately agreed to do so in writing; and

  • misuse the Site for an purpose that is unlawful or contradicts our Terms of Use.


We may prevent or suspend your access to the Site if you do not comply with these Terms or any applicable law or if we have any reason to believe that there is likely to be a breach of security through your account.

Registration and Password Security

Use of the Site may require registration, particularly in order to access restricted areas of the Site. Keeping your password and account details secure and confidential remains your sole responsibility.

We are not obliged to permit anyone to register with the Site and we may refuse, terminate or suspend registration to anyone at any time, particularly if we suspect a breach of these Terms.

Any personal information you provide to us as part of the registration process will be processed in accordance with our Privacy Policy.

Infringing content

We will use reasonable efforts to:

  1. delete accounts which are being used in an inappropriate manner or in breach of these Terms; and

  2. identify and remove any content that is inappropriate, defamatory, infringes intellectual property rights or is otherwise in breach of our Terms of Use;

when we are notified.

If you believe that any content which is distributed or published by the Site is inappropriate, defamatory or infringing on intellectual property rights, you should contact us immediately.

Your privacy and personal information

Your privacy and personal information are important to us. Any personal information that you provide to us will be dealt with in line with our Privacy Policy, which explains what personal information we collect from you, how and why we collect, store, use and share such information, your rights in relation to your personal information and how to contact us and supervisory authorities in the event you have a query or complaint about the use of your personal information.

While we try to make sure that the Site is secure, we do not actively monitor or check whether information supplied to us through the Site is confidential, commercially sensitive or valuable.

Other than any personal information which will be dealt with in accordance with our Privacy Policy, we do not guarantee that information supplied to us through the Site will be kept confidential and we may use it on an unrestricted and free-of-charge basis as we reasonably see fit.

Ownership, use and intellectual property rights

The intellectual property rights in the Site and in any text, images, video, audio or other multimedia content, software or other information or material submitted to or accessible from the Site (Content) are owned by us and our licensors.

We and our licensors reserve all our intellectual property rights (including, but not limited to, all copyright, trade marks, domain names, design rights, database rights, patents and all other intellectual property rights of any kind) whether registered or unregistered anywhere in the world. This means, for example, that we remain owners of them and are free to use them as we see fit.

Nothing in these Terms grants you any legal rights in the Site or the Content other than as necessary for you to access it. You agree not to adjust, try to circumvent or delete any notices contained on the Site or the Content (including any intellectual property notices).

Accuracy of information and availability of the site

We try to make sure that the Site is accurate, up-to-date and free from bugs and available to use at all times, but we cannot promise that it will be or that your use of the Site will be uninterrupted.

Any Content is provided for your general information purposes only and to inform you about us, but has not been tailored to your specific requirements or circumstances. It does not constitute technical, financial, legal or any other type of advice and should not be relied on for any purposes. You should always use your own independent judgment and any reliance that you may place on the information on the Site is at your own risk.

Hyperlinks and third-party sites

The Site may contain hyperlinks or references to third-party advertising and websites other than the Site. We have no control over third-party advertising or websites and accept no legal responsibility for any content, material or information contained in them. The display of any hyperlink and reference to any third-party advertising or website does not mean that we endorse that third party’s website, products or services.


Your use of a third party site may be governed by the terms and conditions of that third-party site and is at your own risk.

Our Services

When you sign up for any of the subscriptions or other products that we offer on our Site, you agree to the specific Terms and Conditions that govern that purchase of our services (Bundles, Services, and Products) as set out in this page.

By law, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 say that we must give you certain key information before a legally binding contract between you and us is made and this information is contained herein these Terms and Conditions. If you are unsure of this information, please do contact us on the details at the start of these Terms.

We have three different services offered on the Site:

  1. You can place an order for a Bundle depending on the type of service that you require. These are for a rolling period of one month and more details are available on the ‘Pricing’ page on our website which sets out the cost of the Bundle and what it entails;

  2. You can purchase a Service or a Product on our Shop page. These are sold at a fixed price and more details are available on each Service or Product's individual pages; or

  3.  We can agree other bespoke services but those may not be covered under these Terms and so please do contact us if that is of interest.

You place an order for a service on the Site by choosing the service that you wish to purchase, depending on your needs. Please read and check your order carefully before submitting it as you will only be able to correct any errors before submitting it to us.

When you place your order at the end of the online checkout process (e.g. when you click on the ‘Buy Now’ button), we will acknowledge it by email. This acknowledgement does not, however, mean that your order has been accepted, until payment has been processed and you have had a conversation with the company founder.

We may contact you to say that we do not accept your order. This is typically if we cannot carry out the services, cannot authorise your payment or there is been a mistake on the pricing or description of the Bundle.

We will only accept your order when we email you to confirm this (Confirmation Email).


At this point:

  • a legally binding contract will be in place between you and us; and

  • we will provide you with access to the specific of the service through the ‘Your Account’ page within the Site.


Your bundle will be available for a month the time that work commences, as agreed. You will be required to use the services during that time based on the specifics of the bundle. If any hours remain outstanding at the conclusion of the month period, those may expire unless otherwise reasonably agreed by the parties in advance and in writing. We may, at our absolute discretion, allow you to carry over these hours onto a new Bundle if purchased immediately after.

Where your Bundle includes a certain number of contact hours with our Experts, they will keep track of the time spent in advising you and / or communicating with you and will report this to us on a weekly basis which will allow us to update your Bundle on Your Account with the number of hours available to you.

Right to Cancel

You have the right to cancel this contract within 14 days without giving any reason, so long as you send us the cancellation notice within that period. However, you do not have the right to cancel if you requested for us to start providing the services during the cancellation period and the services are fully performed (i.e. the work is completed) during this period. This is further explained in clauses below:

  1. To exercise the right to cancel, you must inform us of your decision to cancel this contract by a clear statement (e.g. a letter sent by post or email) using the contact details at the top of this contract. You may use the ‘cancel’ button available next to your relevant Subscription on Your Account.​

  2. We will not start providing the services during the 14-day cancellation period unless you ask us to. When you place an order for services, you will be contacted for a ‘welcome chat’ with our Founder within 14 days and you will then be given the option for us to start providing the services during the cancellation period. You will be asked to confirm this in writing, and if accepted, will acknowledge that you will lose your right to cancel this contract once the services are fully performed (i.e. the work is completed) and will be required to pay the full price under this contract even if the cancellation period has not expired.

This does not affect the rights you have if your services are faulty.

Effects of Cancellation

If you cancel this contract within the cancelation period, we will reimburse to you all payments received from you unless you requested for us to start providing the services during the cancellation period, in which case you must pay us:

  1. for the services we provided up to the time you told us that you want to cancel this contract, which will be an amount in proportion to the services performed up to that point in comparison with the full price under this contract; or

  2. the full price under this contract, if you lost your right to cancel this contract because the services were fully performed (i.e. the work was completed) during the cancellation period.


We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel this contract and this will be reimbursed to the same payment method used for the initial transaction.

Carrying out of the services.

The services will be carried out within the period set out during the online checkout process and in the Confirmation Email. For the Bundles, this will be for a month's period whilst our other Shop Services and Products will be agreed on a case by case basis, but in any event within a reasonable period of time.


Our carrying out of the services might be affected by events beyond our reasonable control. If so, there might be a delay before we can restart the services, having made reasonable efforts to limit the effect of any of those events and having kept you informed of the circumstances, but we will try to restart the services as soon as those events have been fixed.


We accept payment by all major credit cards and debits cards, GoCardless, or PayPal and must be authorised by the appropriate issuer. We will provide receipts upon request.

We will do all that we reasonably can to ensure that all of the information you give us when paying for the services is secure by using an encrypted secure payment mechanism. However, in the absence of negligence on our part, any failure by us to comply with this contract or our Privacy Policy or breach by us of our duties under applicable laws, we will not be legally responsible to you for any loss that you may suffer if a third party gains unauthorised access to any information that you give us.

Your credit card or debit card will be charged:

  • for the Bundle: at the time of pressing the ‘Purchase’ button the monthly fee, and then on each monthly anniversary of the purchase date for the duration of the subscription; and

  • for Shop Services and Products: at the time of pressing the ‘Purchase’ button.

If your payment for the bundle is not received by us, we may charge interest on any balance outstanding at the rate of 2% per year above Bank of England’s base rate.

Nothing in this clause affects your legal rights to cancel the contract during the cancellation period as set out in clauses Right to Cancel and Effects of Cancellation.

Nature of Services

The Consumer Rights Act 2015 gives you certain legal rights (also known as ‘statutory rights’), for example:

  1. the services must be carried out with reasonable care and skill;

  2. you must pay a reasonable price for the services, and no more, if you and we haven’t fixed a price for the services; and

  3. we must carry out the services within a reasonable time, if you and we haven’t fixed a time for the services to be carried out.


Your legal rights under the Consumer Rights Act 2015 (also known as ‘statutory rights’) are set out below but for more details information you may contact us on the contact details at the top of this page:

The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 say that in most cases, you can cancel within 14 days. If you agree the services will start within this time, you may be charged for what you’ve used.

The Consumer Rights Act 2015 says:

  • you can ask us to repeat or fix the services if they are not carried out with reasonable care and skill, or get some money back if we can’t fix it;

  • if a price hasn’t been agreed upfront, what you’re asked to pay must be reasonable;

  • if a time hasn’t been agreed upfront, it must be carried out within a reasonable time.


This is a summary of some of your key rights. For detailed information from Citizens Advice please visit or call 03454 04 05 06.

The information in this summary box summarises some of your key rights. It is not intended to replace the contract, which you should read carefully.

Nothing in this contract affects your legal rights under the Consumer Rights Act 2015 (also known as ‘statutory rights’). You may also have other rights in law.

End of the Contract

If this contract is ended it will not affect our right to receive any money which you owe to us under this contract, in particular under a Bundle purchased by you.

Limitation on our liability

Except for any legal responsibility that we cannot exclude in law (such as for death or personal injury) or arising under applicable laws relating to the protection of your personal information, we are not legally responsible for any:

  1. losses that were not foreseeable to you and us when these Terms were formed;

  2. losses that were not caused by any breach on our part;

  3. business losses; and

  4. losses to non-consumers.


Our Bundles and Shop Services and Products will include access to our Experts. Whilst we check our Experts’ suitability for our business and indeed their insurance and relevant registrations (if appropriate), we are not liable for the advice that they provide directly to you. We will endeavour to assist you in resolving any concerns and disputes that you may have with any of our Experts, but this will be within the scope of their complaints’ procedure and appropriate liability.

Events beyond our control

We are not liable to you if we fail to comply with these Terms because of circumstances beyond our reasonable control, including, but not limited to, strikes, lock-outs or other industrial disputes; breakdown of systems or network access; flood, fire, explosion or accident; or epidemics or pandemics.

Rights of third parties

No one other than a party to these Terms has any right to enforce any of these Terms.


We reserve the right to vary these Terms from time to time but no variation will be valid unless made in writing. Our updated Terms will be displayed on the Site and by continuing to use and access the Site following such changes, you agree to be bound by any variation made by us. It is your responsibility to check these Terms from time to time for such variations.


We will try to resolve any disputes with you quickly and efficiently. If you are unhappy with us, please contact us as soon as possible using the contact details set out at the top of this page.

If a dispute cannot be resolved using our complaint handling procedure or you are unhappy with the outcome, you may want to use alternative dispute resolution (ADR). ADR is a process for resolving disputes between you and us that does not involve going to court.


Relevant United Kingdom law will apply to these Terms. If you want to take court proceedings, the relevant courts of the United Kingdom will have non-exclusive jurisdiction in relation to these Terms.

Last updated: 3 May 2020

For any questions:

bottom of page