How do you tailor HR support for different businesses?

We start by understanding your unique business, workforce and challenges, then design bespoke HR solutions that fit your culture and commercial needs – never off-the-shelf templates. You’ll always work directly with a senior People Partner who knows your story.

Who will you be working with on a daily basis?

You'll be working with either Elena or Zhanna, who will lead your project and provide consistent support throughout. For specialist needs or when we're at capacity, we may involve trusted local associates, but always with your agreement. No sudden changes or anonymous team members.

What size businesses do you support?

We specialise in helping UK SMEs and growing startups with 5–100 staff, but also advise established organisations seeking flexible, modern people solutions for culture assessments, leadership coaching and HR team training.

What if everything
at work...
just worked?

We build the systems, tools and clarity that make your team run smoothly so you can get back to running your business.

See how we help

The thing about running a business

You didn't start your company to spend evenings writing policies or troubleshooting people issues at midnight.

You're here to build something that matters.

But somewhere between your first hire and now, the people side got complicated.

Who handles the contracts? What happens when someone underperforms?

How do you scale without losing what makes your team special?

That’s where What if HR can assist. We provide tailored business growth support to help you navigate these challenges effectively and sustainably, no matter where you are in the United Kingdom.

See what we do

What You Get

Confidence in your foundations:

Your contracts, policies and processes work properly. They protect your business and make sense to your team.

Your time back:

Less admin noise, fewer recurring problems. We build simple systems that let you focus on growth, not HR fires.

A team that knows where they stand:

Clear roles. Confident managers. Everyone understands what's expected and how to succeed. Fewer awkward conversations.

A business that runs smoothly:

When your people systems align with your goals, everything feels easier. You're building a sustainable and profitable business.

Where We Fit In

We meet you where you are. Whether you need the basics sorted or looking to redesign how your whole team works, we've got a solution.

We offer three flexible levels of service, with transparent pricing from day one.

HR Foundations

Compliance & Everyday Support

We become your HR function, handling contracts, policies, onboarding, and the day-to-day support that keeps you legally sound and operationally sane.

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TeamOS

Systems & Processes That Scale

Your people operations, optimised.

We design hiring flows, onboarding journeys, and feedback systems that make teams work seamlessly together.

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Value Lab

Leadership & Culture Design

For founders and leadership teams building cultures where people thrive and results multiply.

This is where strategy meets humanity.

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What Changes

After working with us

Founders tell us things shift. The constant mental load lifts.

Teams stop asking the same questions. Problems get solved once, properly, instead of popping up in different forms every quarter.

One client put it simply: "I can finally think about the business again, not just survive it."

We don't hand you a stack of templates and wish you luck.

We build systems that fit how your business actually operates then make sure your team knows how to use them. It's about creating the conditions where good work happens naturally.

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