Cookies and Tracking Policy

Effective Date: 01/11/2025

Version 1.0

1. About this policy

This Cookies & Tracking Policy explains how What If HR Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our website www.whatifhr.co.uk.

It should be read together with our Privacy Policy, which explains how we handle personal data more generally.

2. What are cookies?

Cookies are small text files placed on your computer, tablet, or mobile device when you visit a website. They help the site work properly, recognise your device, and collect information about how visitors use the site.

We also use other technologies such as pixels, web beacons and device identifiers that perform similar functions. In this policy we refer to all these collectively as “cookies”.

3. How we use cookies

We use cookies to:

make our website function properly and securely;
remember your preferences and settings;
understand how our site is used so we can improve performance; and
measure the effectiveness of our communications and content.

4. Types of cookies we use

Strictly necessary cookies
These are required for the site to operate and cannot be switched off in our systems. They are usually set in response to actions you take, such as logging in, completing forms, or setting privacy preferences.

Performance and analytics cookies
These help us understand how visitors use our website so we can measure and improve its performance. For example, we use Google Analytics 4, configured with IP-anonymisation to avoid identifying visitors. Data collected may include page views, browser type, and time spent on pages.

Functional cookies
These remember choices you make (such as language or region) to provide a more personalised experience.

Marketing and social-media cookies
These may be set by third-party platforms, such as LinkedIn or Meta, to build a profile of your interests or show you relevant content elsewhere. These cookies are only used if you accept them.

5. Managing your cookie preferences

When you first visit our website, you’ll see a banner allowing you to accept or reject non-essential cookies.

You can change your preferences at any time by adjusting your browser settings or clearing your cookies.

Most browsers let you:

view which cookies have been stored;
delete individual cookies;
block third-party or all cookies; and
set preferences for certain websites.

You can find instructions for popular browsers here:

Chrome – support.google.com/chrome
Edge – support.microsoft.com
Safari – support.apple.com
Firefox – support.mozilla.org

Please note that disabling some cookies may affect how the website functions.

6. Third-party cookies

Some cookies are placed by third-party services we use for analytics, marketing, or embedded content (for example, Google Analytics, Vimeo or YouTube). These third parties may process limited data about your device and browsing behaviour.

We recommend reviewing their privacy or cookie policies for details of how they handle information.

You can learn more about how Google uses data at:
https://policies.google.com/technologies/partner-sites

7. Legal basis

Under the Privacy and Electronic Communications Regulations (PECR), we may store cookies on your device if they are strictly necessary for the operation of the site. For all other types of cookies, we require your consent.

This consent can be withdrawn at any time by adjusting your settings as described above.

8. More information

For more details about how we handle personal data, please read our Privacy Policy or contact us at hello@whatifhr.co.uk.

End of Cookies and Tracking Policy.

Cookies and Tracking Policy​

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