Meet your People Partners
Elena Suhova
Founder, People Operations
Elena has spent over a decade in HR, working with organisations at every stage of growth, from early-stage startups to a 500-person operation across four countries.
She holds an MSc in Human Resource Management from Birkbeck, University of London and is a CIPD member.
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She launched What If HR in 2020 with a simple idea: smaller businesses deserve proper HR support, without the corporate overhead that usually comes with it. Her background spans People Operations Lead at Acturis (Great Place to Work, zero tribunal claims) and a year at Peninsula advising hundreds of SMEs, the kind of breadth that means very few situations are new to her.​
Zhanna Zhuravleva
Partner,
Culture & Transformation
Zhanna is an international HR and culture leader who has worked with organisations across more than 30 countries and is a Chartered Fellow of CIPD.
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She specialises in culture transformation, talent management and leadership development and brings a qualified coach's perspective to all of it.
CEOs describe her as a confidential sounding board; colleagues describe her as the person who finds the creative solution nobody else saw.
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She uses tools like Value Match to make culture work tangible not just aspirational.
Anna Wheeldon
Partner,
Leadership & Training
Anna is an occupational psychologist and Chartered Fellow of CIPD with a career spanning startups, scaling businesses and Board-level roles in established organisations.
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Her focus is learning and development, designing and delivering programmes for managers and teams that are practical, engaging and built around how people work today.
She believes great teams don't happen by accident and that the best L&D doesn't feel like L&D.
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She holds a Master's in Occupational and Business Psychology and a CMI Level 7 in Strategic Management and Leadership.
Your team, extended when needed
Every client relationship is led directly by one of us. You'll always know who you're working with and that won't change.
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Between the three of us, we cover HR operations, employment law and compliance, culture and transformation, leadership coaching and learning and development. When a project needs specialist input or extra capacity, we bring in trusted associates.
No surprises, no new faces without your knowledge.