Who we work with
We work with agencies that have outgrown winging it.
Most creative agencies reach this point somewhere between 20 and 50 people.
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Not because anything has gone catastrophically wrong.
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More because the way you've been handling people has started to show its limits.
The team is bigger now. The problems are stickier. And you're spending more time managing situations than running your business.
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You've probably got managers who are exceptional at the craft but were never trained to lead.
Freelancers who've effectively been part of the team for years but exist outside any real structure.
And somewhere in the background, your best people are getting quieter.
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You're also starting to see burnout not as a wellness issue but as a retention crisis. You can't afford to lose the people who make the work good.
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That's the point most of our clients come to us.​
The Growing Agency
(15-30)
You've built something real. The work is good, the clients keep coming and the team is starting to take shape. But HR is still whoever's least busy that day.
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You've got 20-odd people and no employment contracts you'd feel confident showing a lawyer.
Performance conversations happen when things have already gone wrong. Someone started last month and still isn't sure what's expected of them.
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You don't need a department. You need the foundations sorted properly, once, so you can stop firefighting and start building.
The Scaling Agency
(30-75)
You're past survival mode. You've got managers now, people promoted because they were brilliant creatives, not because they knew how to lead a team.
The culture that made you good at 20 people is harder to hold at 50. You're starting to lose people you didn't expect to lose, and you're not always sure why.
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The people side hasn't kept pace with the business side. Systems that worked informally are starting to crack.
You need someone who can see what's breaking before it breaks, and build the infrastructure that lets you scale without becoming the corporate thing you set the agency up to be different from.
The Distributed Agency
Your team doesn't all sit in the same room anymore. Maybe they never did.
You've got people working remotely across the UK, contractors in other countries, freelancers who've been around so long they feel like staff but aren't treated like it legally.
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That complexity has HR and legal exposure baked into it that most agencies don't realise until something surfaces.
Worker misclassification.
GDPR across borders.
Freelancer contracts that wouldn't hold up. Culture that stops at the office door.
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We understand distributed teams. We've worked across multiple countries and we know what compliance looks like when your workforce doesn't fit inside one jurisdiction.