For founders ready to be deliberate about what their agency becomes. Retention strategy, leadership development, distributed team management, international compliance.

What This Is

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This is the work that goes beyond fixing problems. It’s for founders who want to deliberately shape what their agency becomes. How people are led, how decisions are made, what the culture actually feels like when a client isn’t in the room.

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Most agency founders started out as creatives, strategists or account directors. They’re brilliant at the work.

 

Leading a team of 40 people through a rebrand, a restructure or a growth phase is a different skill set entirely. That’s where this comes in.

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What We Do

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Culture Design

Real values, not wall posters. We use tools like Value Match to understand what your culture actually is right now, where the gaps are between what you say and what people experience, and how to close them. This produces a culture blueprint your leadership team can actually use.

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Leadership Development

Coaching and development for founders and senior leaders who want to be better at the human side of running an agency. This isn’t a generic management course. It’s built around your specific challenges, your team dynamics and the outcomes you’re trying to create.

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Retention Strategy

Creative talent has options. If you’re losing good people and you’re not sure why, or if you want to get ahead of it before it starts, we help you design the conditions that make people want to stay. Compensation benchmarking, career development pathways, recognition, autonomy, meaningful work. The things that actually drive retention in creative environments.

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International Team Compliance

If your agency has team members, freelancers or contractors working across borders, we help you navigate the compliance complexity. IR35, worker misclassification, multi-jurisdiction employment law, GDPR across borders, TUPE and cross-border transfer obligations. 

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Distributed Team Management

London studio, remote workers, overseas contractors. Making it all work requires more than a Slack channel and good intentions. We help you build communication structures, management frameworks and cultural practices that hold across geographies and time zones.