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The What If HR Blog

Practical HR insights for creative and marketing agency founders: on people, compliance, culture and agency life.

So, you’ve put in your time, effort, and money to find the most AMAZING candidate…

Congratulations – we love it when a plan comes together!

Your hard work and dedication have paid off, now it’s time to put your feet up, right?!

Wrong.


Many businesses will pull out all the stops to find the freshest candidates. However, once they’ve been secured, those businesses can be guilty of taking their eye off the ball…


Staff recruitment is vital to all businesses. Employee retention is a just as important, yet it rarely ever receives the same level of attention.


It’s therefore no surprise that some star-employees might begin looking elsewhere…



An employee has asked to leave – what do you do?

Most people’s go-to solution? Money.

But what if you don’t have the budget to offer them a raise? What if they’re not motivated by money? Are you simply resigned to losing them?


Don’t go down without a fight. Here’s a few ideas that could help change the mind of your wantaway employee…




Make them feel appreciated

In 2020, 68% of remote employees had lost interest in working hard.

Why? They believed their efforts were simply unappreciated.

The same study found that a whopping 75% of employees believed their wellbeing would significantly improve if their superiors would simply show them more appreciation.

Do your employees feel valued? Are their efforts noted or praised?

When you NEED one of your team to go the extra mile, an employee who has done so previously without recognition, will probably be feeling a bit less inclined…

You don’t need to shell out on extravagant gifts (though I’m sure they’d be appreciated!). In reality, a ‘thank you’ goes a long way.

Show your employee how important their work is, how important their contribution to the business is and how they’re making a difference.




Create opportunity for feedback


Don’t leave your employee stuck between a rock and a hard place.

No opportunity for feedback, leaves no opportunity to change their situation. They’ll end up feeling hopeless and powerless, seemingly leaving no choice but to jump ship.


If one of your staff is unhappy, you should know about it long before the reality of leaving the business confronts them. Opening up communication channels allows problems to be raised and dealt with, long before they develop into an ultimatum.

Be open, be receptive, be willing.


If your employee can alter the situation that’s driving them to leave, you might just change their mind…


Development Opportunities and Goals

Think about how your current role looked this time last year - what’s changed?

Have you taken on more responsibility; learnt a new skill; expanded your knowledge base?

If none are true of your employee, this could be their motivation for leaving.

Setting objectives and supporting personal development prevents staff from feeling directionless and gives them a goal to work towards.

How much have they helped develop your business? Isn’t it time you gave back on that investment?


Flexibility

Working from home felt like a luxury to many before the pandemic, but now, it’s an expectation.

From a recent poll of the UK’s 50 biggest employers, it was found that 86% do not plan on bringing staff back to the office full-time.


Are you still sticking with the strict 9-5?


A rigid working pattern might work brilliantly for you, but it could be affecting your employee’s work-life balance.

Not providing this ‘benefit’ puts you at a serious disadvantage to competing businesses, and naturally, could cause your workers to look elsewhere…


Ask them what THEY want!

It sounds simple, but you’d be surprised how often this is overlooked.

Talk to your employee, put the ball in their court. Find out what makes the employee tick, what they value, and ultimately what they want to achieve.

If both parties are willing to have an open and frank conversation, you’ll uncover the reasoning driving their decision to leave.

Only once a problem is identified, can it be solved.


Fingers crossed…

We hope that one of these options brings a mutually beneficial solution to you both, helping you secure your most talented employees.

If you need further help, support, or expert advice in managing challenging situations like these, get in touch.




‘A company’s culture is the foundation for future innovation. An entrepreneurs’ job is to build the foundation.’

Brian Chesky, Airbnb


Over half of the British workforce want to start their own business, and there’s plenty of things for them to consider before they start. Creating the right culture is one of them. Unfortunately, culture is not something you can buy; it’s more complicated than that. A company’s shared values, attitudes, goals and practices create its unique culture, and it’s essential to get it right. If a great culture can enhance employee motivation, engagement and reduce retention, imagine the impact of a negative culture. So how do you create the right culture for your startup? Firstly, remember that every company is different and no disrespect to you, but what works for Google or your startup competitor, may not work for your business.


Here are some top tips to consider.



1 – Embrace your youth


Startups are young, they’re developing, and they’re open to options. One of the great things about a startup is that the culture is new, and therefore you can shape it. You don’t need to rid the culture of old habits or bad practices, because you have a blank page. So, consider what’s important to you and create values that support your goals and attitude.




2 – Define your values


Values help create your startup’s identity, and they pave the way for the company’s beliefs and culture and influence hiring decisions and behaviour. Therefore, it’s essential to consider and define your company values before you start developing your business. Then, you can ensure they’re lived and breathed from within!



3 – Consider who joins


A candidate may tick many of your recruitment needs, but if they don’t buy into or support your startup values, they may not be a fit. And it goes both ways; some people may not consider you a cultural fit for them! So, when you hire, carry out a thorough evaluation (through interviews or a combination of assessments) to ensure that you can fairly assess their suitability and cultural fit.



4 – Speak to your people


It’s essential to build a culture of engagement, open communication and a culture where people aren’t afraid to speak up. Employees need to feel loved, and recent data showed that only a third of employees felt like they belonged in their company.

You can gain regular feedback from employees to gauge how happy they are and action results where necessary. While you’re at it, ensure each individual understands their role and how it fits into the wider business. And it may sound obvious, but don’t forget to update your people on company wins and news and praise individuals for a job well done.



5 – Lead by example


No pressure, but you have to be a role model for the culture you’re creating. Live and practice your values, speak to your people and take pride in your behaviour. If you’re rude, consistently late or dismissive to your team, then that’s the culture you’re encouraging. Remember that old classic, ‘walk the talk’? It goes a long way.



Culture isn’t formed overnight; it takes time to cultivate and mature, a bit like a fine wine. It’s up to you to be patient, nurture your culture, keep an eye on it and review it over time. Pulse surveys can give a good insight into the culture as can longer employee feedback surveys when the time is right. And finally, remember that your company values may change over time, so assess these to ensure they still fit as the business develops.

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